Category Archives: Market and Consumer Behaviour

Life Blog Series (Why I am talking to myself) – Part 11 – ( Caravan of Terrible Dejection )

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Caveat: Caveats are a ruse. Missing them is in itself like a fix to the incomplete jigsaw. So try and miss most of them. I write and I keep writing till I’m sure my reader can connect the dots looking backwards at the piece. I may not explain my position in full throttle. At some points, I may just leave the point it as it is, like the way I just did.

It’s a little bit off track from what I decided to write upon 5 minutes ago due to the recent developments hereby. I have been a humble provider, learner and exchange-r of knowledge in my university for the last 4.5 years and I have not seen such a state as I am today. I never liked the word “throng”, though it doesn’t mean anything very bad but whenever it’s used in my context or I’m anyhow related to the context of usage, I feel a gust of wind of negative connotation uprooting me due to its condescending implications. It according to Merriam-Webster means “a densely packed crowd of people or animals” and mind you, it doesn’t have to signify a purpose as to why. It hit me today that my peers had lost the purpose of their education by selling themselves to the top recruiting firms who visited my university for job placements today i.e. Monday, 1st December 2014.

I don’t want to suppose a moral high ground as I was a significant part of the process till I got rejected by the 2 firms I had enamored a small dream of getting into but as usual, rejection at times can trigger an eclectic variety of emotions as opposed to success. “If you want something, it can be done if you really want it”. Well, how many of you agree with this statement? I hope you all do but it deserves an analysis from the vantage point of someone who failed despite trying hard. Doesn’t it?

I thought that rejection and the dejection following it deserve a mention in the ongoing life blog series. So I am writing this piece at 4:45 AM (Indian Standard Time) after a very fruitful interaction with my colleagues who sat for the interviews, some of them who were hired and many of them who are facing impending rejection in the results about to be declared in a few hours from now.

Preparing yourself for a job is indeed the same simple basic notion with which industrialization began in the world, which is briefly defined as the period of social and economic change that transforms a human group from an agrarian society into an industrial one. An industrialized society need either those people who are ready for the job, or those who are willing to get ready for it. Individual dreams other than being a live working contributor to the industrialized society is a different pursuit altogether. You’re welcome to be led astray(as they say) but it will be a tough fight and a long shot that you will make something out of yourself.

How convenient our system has become! Our recruiters pitch in front of us in the following manner and sequence. We have everything ready for you, they say. We provide you schools for education. We provide your parents a job in order to educate you in our schools. Then we provide you opportunities to work with us so that you and your progeny can exit this cycle. Those who can’t make through the only exit route have to keep continuing working small time jobs living the life we decide for them by implementing, affecting and manipulating grand policy decisions which have far reaching and deep rooted, sometimes inconceivable impacts on our economy, hence on our lives.

This doesn’t mean that I turned tables on our recruiters. I’m as curious to know about job life as those who applied for top notch jobs hoping they could make that cut being among the 50 odd people who would be the stars of tomorrow by grabbing fat pay cheques from them but unfortunately(not sarcasm) couldn’t. I hail from a middle class background like many of them from my university who after the recruitment process finishes, will own up to the fact that competition between us itself has failed the very purpose of this institute, the very integral part of which was peer learning.

We learn to compete. Well, that statement doesn’t sound very well to me. Does it to you? I want to stop at this juncture so that the reader can draw his/her own conclusions from the piece. My motive is not to drive a certain kind of anti-passion towards recruitments but a proper analysis at your part will give you an articulation of your purpose in looking for a job. Even if it’s only for pursuit of money and nothing else, It doesn’t disqualify you from being in the position of thinking for yourself. Does it?

I am very sure that many readers of this blog have no clue of what I am talking about but since this topic is as close to me as Ganges river to Gangotri glacier, I supposed that I should give it a mention in the ongoing series.

Stay Tuned for Part 12!

Lets Chew The Cud

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NO I am not drunk !!

The development the world has seen over the past century in technology sector and how it has complemented the primary, secondary, tertiary and now what economists call “Quaternary” sector has been phenomenal and not too complex for a simple undergraduate like me to understand its dynamics. I while discussing the service industry prevailing in India with my good friend of mine grazed over our expectations and what the big corporations have been able to provide for us, left us amazed about how untapped is the potential market which can not only generate economical benefits but strive to elevate consumer’s experience from what I call “complacency” to what it should be – “pure satisfaction”. This is a brief preface to the upcoming detailing on what I expect from the service industry. I always expectorate (not literally) this in front of people with whom I normally engage in discussions that you have to give people not what they want but what they “really” desire but don’t really know that they “really” deserve it. Puzzled ? If not, then there is something seriously wrong with you.

The service sector holds immense potential to accelerate the growth of the economy and promote general well-being of the people. They offer innumerable business opportunities to the investors. They have the capacity to generate substantial employment opportunities in the economy as well as increase its per capita income. Without them the Indian economy would not have acquired a strong and dominating place on the world platform. Another major and upcoming sector is retail. It has been one of the fastest growing sectors both in terms of turnover and employment. Many national and global players have been investing in the retail segment and making all out efforts to further expand the sector.

The problem with me is numbers (what I saw in the data I went through in the morning regarding contribution of service industry which is as much as 70% of the GDP growth from 2002 to 2012)  don’t please me but customer reviews and experiences do. Their problems is what has to be solved is bullshit. You don’t really have to solve their problems which is not why you have seen great companies in the past come and tell you that “Oh!! You told us to make an iPhone. So take your order” – NO !! It’s creating a paradigm shift in the way things have been working around in the past few years in the country and offer them something they can’t digest. A Change which is binding on them and this “binding” is what they should like not what they should bear.

The thing which initiated the discourse was our inability to have “Sweets” or even “Beer” or even “Good Food” or even “Coffee Powder/ Sweeteners” or even “Cola” at around 5 in the morning. Now don’t start giggling over the line you just read. This makes us contemplate few very important points. The fact that we couldn’t have those things which is utter abject situation of the market according to me. I see service from a different perspective. You go to job, You earn money, You pay taxes and You go to vote (after all you still remain enfranchised even if you don’t vote). You as a social being contribute to the central structure of the economy managed by government which inexplicably acts as a cohesive force of binding such a large country together. This is a very and I repeat a very significant role played by every citizen of this country. Any one not complying with the social and monetary standards shake other’s lives. Who are these people and What do they want ?

These people are not abnormal as society calls them. These people are disillusioned with the service industry which prevails in the subcontinent as a whole. Now this is not a joke. Try and understand the point I am implying. (After all I am not a fool writing this inspite of being deprived of hours of sleep even after spending a lot of time passively smoking that soporific shit in Keshav‘s Room). I am not able to order a pizza after 11PM in the night. You call my hunger unnecessary, I call that simply “hunger” you fool. Whenever I call a customer care on phone, There kicks off a struggle one one hand to make out what he/she across is inarticulately mumbling and on the other hand making sure whether your problem falls in the specific category or not. Whenever I go over to the web, I still many times don’t succeed in finding things appropriate to what I am looking for. On Tuesdays in Gurgaon and On Mondays in Mumbai (at least in Powai), I can’t get a haircut not because barber wants to be off but because of the local industry’s “effort” to keep a day off. Whenever I want to get a product serviced, I have to repeatedly keep calling – though sometimes they are unexpectedly quick, at other times they are pathetic. They come over, tweak here and there, and what I have is a product that has no guarantee of what will happen to it next. Still there is something wrong which is not letting the gaps between customer and services bridge.

We need a company which changes the aesthetics of the Indian Market. Force people to trust your service. Give a service what they really deserve for what they are contributing to the economy at any time – any where – any thing. You understand this – You have to care for the closest ones and who are those ? Our people. Give them a good abode with services at their footsteps. I bet this is going to be a radical change of 21st century in India. Every problem stems out of the very basic assumption that “we have everything (i.e. labour force, market, resources) but we are doing nothing with it”. I ask – “What do you even mean by that when you say that ?”. The corporations in the country are trying their level “WORST” to make market dynamics complex perplexing the consumers with choices which are bizarre and uncalled for. It did not emerge from less know how about Indian consumers but it emerged from over and excessive competing which can be pernicious sometimes.

I know I am talking about something very surreal but this is what India has to adapt to in coming ages. If you don’t bash with the walls, you don’t get to know how hard are they. So it is necessary to start at deep root taluka levels ascending the treeline subsequently observing how a product’s supply chain from manufacturer’s to retailer’s (whether it is a small sweet named “Kalakand” or it is a play station sold in a super-electronic store “Croma” or a “blanket”) can be improved. How to bring at ease the issues of transport and distribution of products with the major problem people have with the plan – their Inventory. These are common cliches I keep hearing in such dialects. I shall end up with words of Bob Dylan’s song Knockin’ on Heaven’s Door (Please Knock on heaven’s door is my appeal to you all)-

Mama, take this badge off of me
I can’t use it anymore.
It’s gettin’ dark, too dark for me to see
I feel like I’m knockin’ on heaven’s door.